CAMERON HAMLET copywriting

COMMAND STRIPS

FOR THIS PROJECT WE NEEDED TO SHOW HOW COMMAND STRIPS COULD HOLD MORE WEIGHT THAN BEFORE. THE PROBLEM WAS THAT WE COULDN’T COMMUNICATE THE HEAVINESS OF A FRAME BY JUST SHOWING A BIG FRAME HUNG A WALL. WE THEN DECIDED TO SHOW HEAVINESS BY COMPARISON. WE WOULD HAVE THE SMALLER FRAMES BECOME A POINT OF REFERENCE THAT SHOWS THE HEAVINESS OF THE BIGGEST FRAME. WE THEN ADDED IN A NARRATIVE OF A GROWING DOG IN THE PICTURE FRAMES AS A WAY TO DOUBLE UP ON THE WEIGHT COMPARISONS.