APPLE
THERE ARE TWO THINGS I LEARNED AT APPLE WHICH I WILL NEVER FORGET. THE FIRST THING IS HOW TO WRITE COMPLEX TECHNOLOGICAL INFORMATION SO SIMPLY THAT A CHILD CAN UNDERSTAND IT. THE SECOND IS TO WRITE IN A WAY THAT CAN ENJOYABLE FOR EVERY CULTURE AND EVERY DEMOGRAPHIC.
PROJECT 1
IPAD WELCOME EMAIL
THIS EMAIL COPY, LIKE THE IPAD ITSELF, NEEDED TO COMMUNICATE A LOT OF TECHNICAL INFORMATION AND SHARED IT SO CLEARLY THAT A CHILD FROM ANYWHERE IN THE WORLD COULD UNDERSTAND AND ENJOY IT.
PROJECT 2
CARNEGIE LIBRARY STORE OPENING CAMPAIGN
THE STORE OPENING AT APPLE CARNEGIE LIBRARY WAS A TRULY SPECIAL ONE. IT WAS HOUSED IN THE OLD CARNEGIE LIBRARY, AND WE USED THIS SPECIAL FACT AS THE SPRINGBOARD TO OUR SMALL CAMPAIGN. WITH THIS WORK WE SOUGHT TO COMMUNICATE THAT A NEW STORE WAS COMING, WHILE ALSO COMMUNICATING THAT THE STORE IS A PLACE WHERE PEOPLE CAN COME AND STAY AND PLAY AND LEARN TOGETHER.
