TEAM RUBICON AND THE VETERAN’S COALITION FOR VACCINATION
THE PROBLEM WAS SIMPLE, CLEAR, AND GLARING. MORE IMPORTANTLY, IT NEEDED TO BE SOLVED URGENTLY BECAUSE IF IT WASN’T THE ENTIRE WORLD WOULD BE AT GREATER RISK AND MORE LIVES WOULD BE LOST. THIS PROBLEM WAS THAT PEOPLE WERE HESITANT TO GET THE VACCINE. THE GOAL WAS THEREFORE TO GIVE THEM A REASON, TO INSPIRE THEM, TO SHOW THEM HOW IMPORTANT IT IS TO TAKE THE JAB. WE FULFILLED THIS BY HARKENING BACK TO THE OLD '“CALL TO ARMS” MESSAGING USED WHEN THE U.S. WAS WORKING TO INSPIRE CITIZENS TO JOIN IN THE EFFORT TO WIN WW2.
