BAY ALARM
BAY ALARM, THE BIGGEST RESIDENTIAL AND COMMERCIAL ALARM COMPANY ON THE WEST COAST, WANTED TO EXPAND THEIR OFFERINGS AND WIDEN THE WORLD’S PERCEPTION OF THEM. TO DO THIS WE DEVELOPED THE '“WE GOT YOU” BRAND PLATFORM AND USED IT TO SHOW HOW BAY ALARM HAS YOUR BACK NO MATTER WHAT HAPPENS. WE MADE A FILM AND A RANGE OF PRINT AND BANNER ADS. I ALSO WROTE A LIBRARY OF FIFTY HEADLINES FOR A RANGE OF THEIR SPECIFIC OFFERINGS.