PUMA
DURING MY TIME AT PUMA THE WORK WAS PRETTY FOCUSED. I GOT TO GET INVOLVED IN SOME LARGER STRATEGIC DISCUSSIONS AND THERE WAS ALWAYS AN OPENNESS TO MY INPUT ON ANY RANGE OF PLANS FOR THE NEXT QUARTER, BUT THE FOCUS WAS ON WRITING SHORT IMPACTFUL AND TREND-SPECIFIC LINES. THERE WAS ONE LINE PAIRED WITH THE RELEASE OF EVERY NEW PRODUCT AND/OR COLLAB AND THAT LINE WAS THEN USED ACROSS A RANGE OF CHANNELS FROM IN-STORE POSTERS TO EMAILS TO THE PUMA WEBSITE.
THE GOAL WITH THESE LINES WAS ALWAYS TO KEEP THEM SHORT. NEVER MORE THAN FIVE WORDS AND TO, IN THOSE FEW WORDS, CAPTURE THE SPIRIT OF THE PRODUCT OR LINE OF PRODUCTS, DISTILLING WHAT MADE IT SPECIAL AND PLAYING WITH THAT TO GET TO SOMETHING ENGAGING.
