PUMA
AT PUMA THERE WAS ONE HEADLINE PAIRED WITH THE RELEASE OF EVERY NEW PRODUCT AND/OR COLLAB AND THAT HEADLINE WAS THEN USED ACROSS A RANGE OF CHANNELS FROM IN-STORE POSTERS TO EMAILS TO THE PUMA WEBSITE. THE GOAL WITH THESE HEADLINES WAS ALWAYS TO CAPTURE THE SPIRIT OF THE PRODUCT OR PRODUCT LINE IN FIVE WORDS OR LESS.
