PLANT BASED FOODS ASSOCIATION
THIS ACTIVATION MARKS THE FIRST TIME THE MANY BRANDS OF THE PLANT-BASED FOODS INDUSTRY HAVE COME TOGETHER TO COMMUNICATE A COLLECTIVE MESSAGE ABOUT THE BENEFITS OF PLANT-BASED FOODS. WE WON THIS PITCH, DEVELOPED THEIR FIRST BRAND PLATFORM AND BROUGHT IT TO LIFE AS THEIR FIRST CAMPAIGN.
FOR THIS EXECUTION I WROTE A 10,000 WORD PAMPHLET COMMUNICATING ALL THE BENEFITS OF PLANT-BASED FOODS THROUGH A PLAYFUL SATIRE OF MEDICAL PAMPHLETS.
