PLANT BASED FOODS ASSOCIATION
THIS ACTIVATION MARKS THE FIRST TIME THE PLANT-BASED FOODS INDUSTRY, SPANNING ACROSS CATEGORIES, HAS COME TOGETHER TO UNITE IN A COLLECTIVE MESSAGE ABOUT THE BENEFITS OF PLANT-BASED FOODS. FOR THIS PROJECT I WROTE A 10,000 WORD PAMPHLET COMMUNICATING ALL THE BENEFITS OF PLANT-BASED FOODS THROUGH A PLAYFUL SATIRE OF MEDICAL PAMPHLETS. IT IS A FUN YET IMPACTFUL INITIATIVE DESIGNED TO SHIFT PUBLIC PERCEPTION OF PLANT-BASED FOODS BY HIGHLIGHTING THE POSITIVE AND UNEXPECTED CHANGES THEY CAN BRING TO PEOPLE'S LIVES.
