SCOTCH-BRITE
I WORKED ON A VAST RANGE OF CONTENT FOR SCOTCH-BRITE AS THE PRIMARY COPYWRITER ON THEIR GLOBAL ACCOUNT. MY PROUDEST MOMENTS WERE CREATING THE SPOT THAT INTRODUCED THEIR SUSTAINABLE SPONGE, AS WELL AS THE HIRING OF DIVERSE ACTORS TO HEIGHTEN MULTI-CULTURAL REPRESENTATION.
PROJECT 1
NATURE’S KITCHEN
WE NEEDED TO COMMUNICATE HOW SCOTCH-BRITE’S NEW SPONGE WAS BETTER FOR THE ENVIRONMENT, WITHOUT LOSING ANY OF THE POWER. THE IDEA WE CAME UP WITH WAS TO SHOW THAT IT HAD THE LOVE FOR NATURE AND THE POWER OF NATURE IN EVERY SCRUB.
PROJECT 2
THE FEELING OF CLEAN
WITH THIS WORK WE NEEDED TO SHOW THE GRATIFYING IT IS TO CLEAN WITH SCOTCH-BRITE SPONGES. TO DO THIS WE GOT UP CLOSE AND PERSONAL, GOING TO A NEAR MICROSCOPIC LEVEL.
PROJECT 3
CLEANLY SATISFYING
WE NEEDED TO SHOW HOW GRATIFYING CLEANING WITH SCOTCH-BRITE CAN BE, SO WE BROUGHT THE WONDERFUL FEELING OF CLEANING TO LIFE IN A RANGE OF SENSORIAL FILMS. HERE ARE MY FAVORITES.
PROJECT 4
SOCIAL
IN THIS PROJECT WE DID RESEARCH INTO SOCIAL MEDIA TRENDS OF THE MOMENT. WE THEN CHOSE ONE THAT BEST FIT OUR NEED WHICH WAS THE TIKTOK TREND OF “ERAS”. “ERAS” ARE LIFE PHASES SUCH AS “MY ROCK N’ ROLL” PHASE, MY “SUPERMOM” PHASE, ETC. WE THEN CREATED A COLLECTION OF VIDEOS HIGHLIGHTING SCOTCH-BRITE CAN HELP YOU KEEP YOUR ERAS FRESH NO MATTER WHAT THEY ARE.