CAMERON HAMLET copywriting

AUDI

AS A COPYWRITER ON THE PRIMARY AUDI ACCOUNT FOR ALL OF NORTH AMERICA, IT WAS ALWAYS CLEAR TO ME THAT THE BIG THING WAS TO PLACE THE BRAND AND THE PRODUCT IN THE REALM OF THE HIGHER ECHELON OF LIFE. IT WAS TO SHOW HOW THE AUDI BRAND IS A LIFESTYLE THAT IS WORTH STRIVING FOR AND CAPABLE OF INSPIRING ONE TO BE AND DO BETTER. TO BE ABLE TO WORK ON THEIR LINE OF ELECTRIC CARS WAS A DREAM COME TRUE.