SPECULATIVE PROJECTS

PROJECT 1

MATTEL X AMNESTY INTERNATIONAL

HUMAN HEROES

WHEN MOST PEOPLE THINK OF A SUPERHERO THEY THINK OF AN EXTREMELY MUSCULAR AND STRONG PERSON IN A TIGHT FITTING OUTFIT. THEY DON’T THINK OF STRUGGLING PEOPLE LIKE REFUGEES FIGHTING FOR FREEDOM AND SURVIVAL. BUT, THE TRUTH IS, THOSE FIGHTING FOR LIFE ARE SOME OF THE MOST HEROIC PEOPLE ON EARTH. SO, TO SHOW HOW HEROIC THESE PEOPLE ARE, WE SOUGHT TO HONOR THEM WITH THE MODERN VERSION OF A STATUE; AN ACTION FIGURE. WE THEN DEVELOPED A WEBSITE WHICH FEATURED THE REAL HEROES BEHIND THE ACTION FIGURES AND THEIR TRUE STORIES.

 
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PROJECT 2

PILOT PENS

LIFE TAKES INK

PEOPLE ALWAYS THINK ABOUT THE EPIC THINGS HUMANS ACHIEVE. THEY RARELY THINK ABOUT HOW CRUCIAL A GOOD PEN IS IN THE DEVELOPMENT OF SUCH EPIC ACHIEVEMENTS.

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PROJECT 3

BARBOUR CLOTHING

SHOULDER THE LEGACY

LOOKING AT THE HISTORY OF BARBOUR JACKETS IS LIKE LOOKING AT THE HISTORY OF A NATION. WITH ALMOST EVERY MAJOR OCCURRENCE THERE WAS A BARBOUR JACKET INVOLVED. SO, WITH THIS CAMPAIGN WE SOUGHT TO SHOW PEOPLE HOW VALUABLE BARBOUR JACKETS ARE, BUT MORE IMPORTANTLY, HOW WEARING ONE IS NOT JUST FOR FUN. IT IS A RESPONSIBILITY TO UPHOLD THE STANDARDS OF THOSE WHO WORE IT BEFORE YOU.

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PROJECT 4

NIKE X CASPER MATTRESSES

SLEEP FOR TOMORROW

IT’S STRIKING HOW LITTLE PROFESSIONAL ATHLETES OR ANY ATHLETES STRIVING FOR GREATNESS CARE ABOUT SLEEP. THEY ONLY CARE ABOUT WHAT THEY DO DURING THE DAY. BUT, THE TRUTH IS, SLEEP MAY BE MORE IMPORTANT THAN PRACTICE. THE BETTER YOU SLEEP THE BETTER YOU PERFORM. SO, WE SOUGHT TO COMMUNICATE THIS WITH A LINE OF BEDDING FROM NIKE AND MADE IN PARTNERSHIP WITH CASPER.

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